The Second Generation
Following WWII, Andrew’s sons — the second generation of Vogels — carried on “Pop’s” commitment to superior coatings. The company grew by supplying coatings to the expanding “short line” agricultural equipment industry. The company was also active in producing traffic paint, government coatings and architectural finishes.


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The Third Generation
The third generation grew up in the company and started on the front lines — clerking stores, cleaning vats, making paint, calling on customers. This breadth of experiences has given them an appreciation and passion for the paint business. Today, they have taken the reins and lead with dedication, experience and forward thinking resolve.

Years of Growth
Through its history, Vogel Paint has grown both organically and through acquisition. In 1967 Vogel Paint purchased the Diamond Products Mfg. company of Marshalltown, Iowa and in the early 70’s the company started to do business as Diamond Vogel Paints® to capitalize on the strong brand recognition of each company. Other key acquisitions have expanded the company both in technology and geographic reach.