Research & Testing
Because we serve a broad variety of customers — from industrial and commercial to architectural and residential —we receive a wealth of important input and direct feedback. That allows us to mold our diverse expertise into common mission: to provide practical solutions with a quality product and stellar service.
A Formula For Success
Our salespeople do more than sell paint. They serve as trouble-shooters, consultants, technicians and decorating advisors. Plus, as part of the Vogel commitment to be on the leading edge, they keep a sharp eye on color trends so they can give you fashion-forward, fresh and inspired hues and magical shades — The Miracle of Color™.




Diverse Technologies
From a field sales force responding to the needs of large firms from coast to coast, to our service center personnel in local communities responding to home improvement questions, the Vogel service team is trained, equipped, and committed.